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Will Local TV News Survive Web-TV Convergence? 8/29/08

Posted by Steve Boriss in Convergence.
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Forrester Research reports that in the next decade your TV will deliver most programming on-demand, and ads will be targeted based on your location and your behavior. Which begs the question of whether networks will continue to support a local affiliate structure with primetime programming when their content can be delivered direct-to-consumer. Perhaps networks would rather have their programming appear at local affilitates’ portals, too, increasing their audience size. It’s not necessarily an either/or question.

In any event, even without primetime programming, local TV seems to have a profitable franchise remaining in local news. Metro papers are beginning to fail, and their online publications have not generated ad rates that can support large newsrooms, much less the video capabilities of TV stations. At this point, it looks like local news is going video.

Comments»

1. Grant Perry - 9/1/08

I don’t disagree with most of your points, but I do think that local newspapers still have some potential advantages in the battle against local TV. Generally – and I’m saying this as a former TV news guy – local newspapers have better brand identities as reliable news sources than do local TV stations. And they often have better reporters and much better beat coverage. Without all the legacy systems of local TV news, newspapers have a chance to use video in smarter, more efficient and more compelling ways. Yes, of course newspapers are under enormous financial pressure. However, they may be able to survive and prosper if they broaden their content, i.e. not just news, but news and information – everything you need to know about a given community – and stop being defensive about what they can do with video.

2. Will Local TV News Survive Web-TV Convergence?:: 21stnews - 9/1/08

[…] Read the post on The Future of News Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]

3. Don’t write off metro newspapers vs local TV news:: 21stnews - 9/1/08

[…] My post on the Future of News in response to the suggestion that metro papers will be weaker in the convergence battle over local news: I don’t disagree with most of your points, but I do think that local newspapers still have some potential advantages in the battle against local TV.  Generally – and I’m saying this as a former TV news guy – local newspapers have better brand identities as reliable news sources than do local TV stations.  And they often have better reporters and much better beat coverage.  Without all the legacy systems of local TV news, newspapers have a chance to use video in smarter, more efficient and more compelling ways.  Yes, of course newspapers are under enormous financial pressure.  However, they may be able to survive and prosper if they broaden their content, i.e. not just news, but news and information – everything you need to know about a given community – and stop being defensive about what they can do with video. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]

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[…] has been talk for years about the convergence of online with TV – even as far back as 1999. Certainly […]

5. Divergence Rather Than Convergence? « iMediaConnection Blog - 6/7/10

[…] has been talk for years about the convergence of online with TV – even as far back as 1999. Certainly […]

6. Divergence Rather Than Convergence? | Goodway Group Blog - 3/26/13

[…] has been talk for years about the convergence of online with TV – even as far back as 1999. Certainly […]


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