Will Local TV News Survive Web-TV Convergence? 8/29/08Posted by Steve Boriss in Convergence.
Forrester Research reports that in the next decade your TV will deliver most programming on-demand, and ads will be targeted based on your location and your behavior. Which begs the question of whether networks will continue to support a local affiliate structure with primetime programming when their content can be delivered direct-to-consumer. Perhaps networks would rather have their programming appear at local affilitates’ portals, too, increasing their audience size. It’s not necessarily an either/or question.
In any event, even without primetime programming, local TV seems to have a profitable franchise remaining in local news. Metro papers are beginning to fail, and their online publications have not generated ad rates that can support large newsrooms, much less the video capabilities of TV stations. At this point, it looks like local news is going video.