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NY Times finally showing some life, reacting to threat by WSJ 7/21/08

Posted by Steve Boriss in NYTimes, Wall Street Journal.
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It has been months since the Wall Street Journal starting turning its ship in the direction of the New York Times for a direct confrontation. The Journal has been adding Times-like political and lifestyle coverage at a rapid clip, while the Times has seemed to be dead in the water. But perhaps, that’s all about to change.

Advertising Age reports that now the Times is adding Journal-like coverage of the “economy, energy, small business, personal finance and enterprise technology.” Moreover, the Times seems to be upping the ante online by including news aggregated from competitors, a step into the future that the Journal has not yet taken. It’s good for news consumers finally to see some healthy competition — a word that has been relatively absent from the news industry in the last century.

Comments»

1. Mike Perry - 7/21/08

Yes, but will the NY Times make the really audacious step of giving McCain equal space in its OpEd columns with Obama? That’s a test they just failed.

Or, getting even more radical, will articles in the paper begin to look more like America and less like the opinions of a few people who live on a small island in the Hudson River?

I suspect they’d rather die than do that.


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