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Wall Street Journal is webifying its front page, while the NY Times is not. One reason the WSJ is performing better? 4/28/08

Posted by Steve Boriss in NYTimes, Uncategorized, Wall Street Journal.
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With NY Times weekday circulation down 4% and the WSJ’s flat-to-up, it begs the question “why?” There’s no better place to start seeking an answer than by examining the front pages of the two papers above the fold. That’s where readers get their first impression and potential newsstand buyers get their final sales pitch. The contrast between the two papers could not be more stark.

Today\'s WSJToday’s WSJ front page above the fold resembles a web site’s home page. There are more than 20 headlines to choose from, all with page numbers that resemble links, directing the reader to jump back and forth between the front page and articles within. This is a paper that wants to spare the reader the trouble of turning through every page hoping to find articles of interest.

Today\'s NYTOn the other hand, today’s NY Times front page above the fold features only 3 stories, and what a bunch of yawners they are! If you don’t happen to be interested in Zimbabwe, stricter rules on mortgages, or a female Muslim educator, you will not be engaged. The way we read news is changing. The WSJ is trying to keep up with it, while the Gray Lady is not. Perhaps the circulation numbers simply tell the tale.

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