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That giant sucking sound you hear is the formation of the unified InterTainment industry. And it’s taking down newspaper, TV news, and Hollywood jobs with it 12/9/07

Posted by Steve Boriss in InterTainment.
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As the Internet continues its spectacular growth, it has been revealing some shocking truths never before known or long denied. One of them that many will not want to hear is that journalism is entertainment. News, like other forms of entertainment, is almost purely about giving us diversion from the worries of our day-to-day lives. Political happenings give us a sense of belonging to something bigger than ourselves. Sports, entertainment, and human interest features allow us to imagine living more thrilling, glamorous, or emotion-laden lives. Gossip about the troubles of the wealthy, sexy, and successful help us even-up the score with those we envy, feeding our pride to make our own mediocre lives seem more acceptable. And murders, sex crimes, and car accidents quench our all-too-human thirsts for lust and morbid curiosity. Just like all other forms of entertainment, virtually none of what we see in the news has any direct impact on our personal lives – that’s because the Old Media’s falsely-marketed “news we can use” drills-down no deeper than the few interests we have in common with everyone else in our metropolitan areas.

By placing all forms of entertainment, including news, on the same medium, the Internet has launched a Darwinian struggle where the news, entertainment, and video game industries are now direct, head-to-head competitors for the distraction of audiences from their daily concerns. Crueler still, they must also now compete against mere amateurs, talent around the globe, blogs, porn, and also their former selves — their own archives of older articles, older movies, older programs, and older games never before available. That’s why audiences are plunging and pink slips are flying across all media – newspapers, TV, and Hollywood. The emerging, unified Internet entertainment, a.k.a. “InterTainment,” industry is now just one big happy family – but only if you happen to be a member of the audience.

Comments»

1. Walter Abbott - 12/12/07

Today is Wednesday, December 12, 2007. The Wall St. Journal, NY Times and the LA Times FINALLY today reported that NBC is having to re-imburse advertisers for programming that didn’t deliver guaranteed audiences. This story was first reported TWO DAYS AGO by MediaWeek.

This is journalistic malpractice of the first order. They knew this two days ago, but chose to sit on the story. This is a business story that could affect the bottom line of one of the largest companies in the world, General Electric.

Often, it isn’t what’s IN the news that’s most important. It’s what ISN’T in the news.

2. Don - 12/12/07

Thanks for sharing your absolutely brilliant analysis! It enables me to put things into proper perspective and focus on things that truly matter.

3. worms and Hollywood — infotainment rules - 12/18/07

[…] Steve Boriss is a little more pointed in his analysis, and sees Hollywood (properly) as only part of a much larger picture: By placing all forms of entertainment, including news, on the same medium, the Internet has launched a Darwinian struggle where the news, entertainment, and video game industries are now direct, head-to-head competitors for the distraction of audiences from their daily concerns. Crueler still, they must also now compete against mere amateurs, talent around the globe, blogs, porn, and also their former selves — their own archives of older articles, older movies, older programs, and older games never before available. That’s why audiences are plunging and pink slips are flying across all media – newspapers, TV, and Hollywood. The emerging, unified Internet entertainment, a.k.a. “InterTainment,” industry is now just one big happy family – but only if you happen to be a member of the audience […]

4. worms and Hollywood « the infotainment follies - 6/15/08

[…] Steve Boriss is a little more pointed in his analysis, and sees Hollywood (properly) as only part of a much larger picture: By placing all forms of entertainment, including news, on the same medium, the Internet has launched a Darwinian struggle where the news, entertainment, and video game industries are now direct, head-to-head competitors for the distraction of audiences from their daily concerns. Crueler still, they must also now compete against mere amateurs, talent around the globe, blogs, porn, and also their former selves — their own archives of older articles, older movies, older programs, and older games never before available. That’s why audiences are plunging and pink slips are flying across all media – newspapers, TV, and Hollywood. The emerging, unified Internet entertainment, a.k.a. “InterTainment,” industry is now just one big happy family – but only if you happen to be a member of the audience […]

5. worms and Hollywood « the stories of our lives - 6/17/08

[…] Steve Boriss is a little more pointed in his analysis, and sees Hollywood (properly) as only part of a much larger picture: By placing all forms of entertainment, including news, on the same medium, the Internet has launched a Darwinian struggle where the news, entertainment, and video game industries are now direct, head-to-head competitors for the distraction of audiences from their daily concerns. Crueler still, they must also now compete against mere amateurs, talent around the globe, blogs, porn, and also their former selves — their own archives of older articles, older movies, older programs, and older games never before available. That’s why audiences are plunging and pink slips are flying across all media – newspapers, TV, and Hollywood. The emerging, unified Internet entertainment, a.k.a. “InterTainment,” industry is now just one big happy family – but only if you happen to be a member of the audience […]

6. worms and Hollywood « infotainment still rules - 6/18/09

[…] Steve Boriss is a little more pointed in his analysis, and sees Hollywood (properly) as only part of a much larger picture: By placing all forms of entertainment, including news, on the same medium, the Internet has launched a Darwinian struggle where the news, entertainment, and video game industries are now direct, head-to-head competitors for the distraction of audiences from their daily concerns. Crueler still, they must also now compete against mere amateurs, talent around the globe, blogs, porn, and also their former selves — their own archives of older articles, older movies, older programs, and older games never before available. That’s why audiences are plunging and pink slips are flying across all media – newspapers, TV, and Hollywood. The emerging, unified Internet entertainment, a.k.a. “InterTainment,” industry is now just one big happy family – but only if you happen to be a member of the audience […]


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