Hollywood Writers: Their demand for a piece of the pie is a recipe for disaster 12/7/07Posted by Steve Boriss in Hollywood, WritersStrike.
This week at Pajamas Media I focus on the issue of whether the Hollywood writers’ strike might fail because they are applying now-obsolete organized labor tactics to meet their demands for a cut of online revenues. The writers seem to be “fighting the last war,” following the old script in which mega-media corporations and labor unions fight over a large, dependable flow of cash — the dollars generated from hungry, entertainment-starved masses watching a government-induced, artificially low number of TV channels. But what happens when the masses are no longer hungry and can gorge themselves on a buffet of DVD, Internet, and video game entertainment? What happens when the Internet creates an unlimited number of channels over which the mega-media corporations must slug it out with everyone else for every entertainment dollar? What good is a strike when the problem is not “the man,” but the marketplace? Check it out on Pajamas Media, and be sure to read the comments section where I try to deliver a message that many do not want to hear.