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Q.What do you get when you cross a stalker with the Yellow Pages? A.The future of Google 11/8/07

Posted by Steve Boriss in Google.

In the old days of 10 or more years ago, if you wanted to find a place to buy something, you would pick-up a big fat book called the Yellow Pages and flip through it alphabetically until you found the right category. Once there, large display ads from competitors would compete for your attention. You’d put the book back until you needed it again.

But, let’s say that phone book was able to jump off the shelf, walk-up right next to you, and always be by your side. It knew everything about you, including what you might be interested in buying. It served as an omnipresent personal adviser that automatically opened its pages to show you relevant ads, even when you were not thinking about the product/service category at the time. This is not about Mickey Mouse as the Sorcerer’s Apprentice. It is about the future of Google.

Google was once simply the Yellow Pages of the Internet, with several big advantages over the old book, including a search engine to replace page-flipping. But now with Google’s aggressive new move into the cell phone arena, to standardize software for placement of ads, we know that Google wants to be our constant companion, following us around and shouting-out purchasing advice to us all of the time, when we pull-up search engines, maps, games, and who knows what else. “Let your fingers do the walking” will become “Let Google’s spiders do the stalking.” And we will be the hunted.


1. frankwolftown - 11/8/07

Two main things will help sell this phone.
1. Let me get it from more than one service provider.
2. Don’t block me from trying to make the simplest third party app on the phone.
At least that’s how I see it.

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