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Hyperlocal? Hyperpersonal? Whatever you want to call the future of news, it’s all about Hyper-Me. 7/30/07

Posted by Steve Boriss in Hyperlocal news, Hyperpersonal news.

Jeff Jarvis and LostRemote were all over NowPublic CEO Len Brody today for making this puzzling observation, “I’m not a believer in local anymore…I used to think that hyperlocal was what mattered to people, but for 35 and under…it’s changed from hyperlocal to hyperpersonal [like Facebook].”

What Mr. Brody is missing is that hyperlocal and hyperpersonal news are the same thing. They are both news that more directly affects individuals’ lives than what we call “news” today. Hyperpersonal like Facebook and MySpace is news of friends, which of course will have more appeal to those under 35. Hyperlocal is news of neighborhood and community, which of course will have more appeal to those over 35 who are keenly interested in local zoning, shopping, crime, roads, neighborhood gossip, and their kids’ schools and soccer games. Hyperlocalites are the backbone of society, the people who vote in every election, the citizens with roots.

Our relative interest in hyperlocal vs. hyperpersonal news will not only vary among ourselves, but also between our selves across different stages in our lives. What will not vary is the evolution of news from YourNews to MyNews.


1.   Everything is news: Hyperlocalpersonalbole by andydickinson.net - 8/1/07

[…] Boriss sees hyperlocal and hyperpersonal as the same thing whilst others, like Jeff Jarvis, don’t like the idea that hyperlocal is somehow […]

2. My car, my house, my face: microblogging and the hyper-personal - 8/9/07

[…] The future of news’ Steve Boris calls it ‘hyper-me’, and wants to think of hyper-personal and hyper-local news as the same thing. However, who I am, where I am, and what is happening is clearly connected. The coverage of the Virginia Tech Shooting on Facebook was the best example. Information is becoming a free good, distributed by many people, accessible on many levels: ‘Telling my story’ can become the story of my people, of my situation, of my times. ‘The rise of mass-self communication’, how Manuel Castells calls it, gives us the autonomy and power to speak for ourselves in public. This makes a distinction between hyper-personal and hyper-local indeed very vague, because the one goes hand in hand with the other, as we all are products of our time and place. […]

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