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Microsoft and newspapers have at least something in common 7/29/07

Posted by Steve Boriss in Microsoft, Online advertising.
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Q. What serious business problem do newspapers and Microsoft have in common? A. Both are facing potentially life-threatening losses from erosion in paid subscriptions. News is not the only industry with the growing consumer expectation that the right price is “free.” Microsoft faces a similar problem as no-cost, open source software and international software piracy are whacking at the foundation of their license-for-sale business model.

Actually, newspapers and Microsoft have something else in common — the solution to their common problem is online advertising. But, that’s where the similarities end. Microsoft has the money and expertise to vertically integrate — to append an entirely new, separate
online ad business
to its core business. This would allow them to shore-up their business revenues and, just for kicks, get a piece of the action of any business that has to advertise anything. Life is good…if you happen to be Microsoft.

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1. University Update - Open Source - Microsoft and newspapers have at least something in common - 7/29/07

[…] Clark Contact the Webmaster Link to Article open source Microsoft and newspapers have at least something in common » Posted at […]


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