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Will metro papers seize the opportunity to reclaim the local business and entertainment news snatched from them? 6/14/07

Posted by Steve Boriss in LocalBusiness, LocalEntertainment.
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When times were good, many metro daily newspapers were caught sleeping-at-the-wheel and allowed others to take away some attractive franchises with room for advertising revenue growth. Local business newspapers emerged that did a more thorough job covering local activity. Local entertainment magazines sprouted-up that covered social happenings in much greater detail. There were also new, hip, alternative newspapers that appealed to younger readers.

The Internet has given these newspapers another chance to take back some of these lost franchises from their upstart, print-based rivals, but to date there is little evidence they are seizing this opportunity. Lost Remote highlights Portland’s LivePDX.com, recently launched by magazine publisher Meredith Corporation with the local TV affiliate it owns, that provides info on restaurants, entertainment, and events. A similar site in Philadelphia, DigPhilly.com, was launched last month by an NBC-owned local TV station.

Why is it that metro papers seem to have blind spots preventing them from pursuing specialized audiences, publishing material that falls outside their strict definitions of news, and establishing new brand names that project images that are different from their mastheads? Perhaps journalism culture is just too different from entrepreneurial culture for newspapers to survive.

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1. Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech - 6/14/07

[…] Source:The Future of News When times were good, many metro daily newspapers were caught sleeping-at-the-wheel and allowed others to take away some attractive franchises with room for advertising revenue growth. Local business newspapers emerged that did a more thorough job covering local activity. Local entertainment magazines sprouted-up that covered social happenings in much greater detail. There […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]


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