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Variety: Mass Media era ending. Same goes for Mass News 4/13/07

Posted by Steve Boriss in Jordan Levin, Journalism, Mass media, Old media, Structure, Variety.

Quoted in Variety magazine, former CEO and WB network programming chief Jordan Levin predicts that the old media world order will be replaced with highly targeted entertainment fueled by consumer demand. He said “We’re in a transformative media age. We’re seeing the vanishing of mass media … Mass media is being replaced by customized, targeted media.” What will be true of entertainment will also be true of news, which for the most part IS a form of entertainment, no matter how much journalists try to deny it. Technology can now actually deliver highly targeted news fueled by consumer demand, including news of family and friends (e.g. MySpace), news of communities smaller than metro areas, news of vocations and avocations, and news of interest to niches of like-minded citizens. A new, news world order is coming.


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