Does NBC/Fox deal foreshadow independence of news sources from news outlets? 3/23/07Posted by Steve Boriss in Distribution.
Jeff Jarvis’ BuzzMachine analyzes the NBC/Fox deal that would allow fans to imbed their favorite entertainment videos on personal sites hosted by AOL, MySpace, Yahoo, and MSN. This is a fairly radical step in entertainment because it provides potential for producers of entertainment to be independent from traditional distributors like TV networks and movie theaters, who have been serving as necessary middlemen to place the material before viewers. The same trend can be expected to happen in news. News sources will find new ways to tell their stories broadly, effectively, and very independently from distribution channels like newspapers and TV networks.