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New PEJ Report Shifts Somewhat Toward the “Vision” 3/12/07

Posted by Steve Boriss in Roles, Structure.

In a sharp departure from previous editions, the recently released annual “The State of the News Media” from the Project for Excellence in Journalism suggests that, in fact, news IS beginning to follow the vision for the future outlined on this web site. This article highlights the report’s finding that media outlets are attempting to brand themselves based on either a geographic place or a personality, or target a certain audience. But, the report fails to highlight some of the unmet consumer needs that are creating these newly emerging fault lines — needs for voices that provide a better ideological fit, a desire for more serious government/business news among the “respectable public” and more sensational/human interest news among the relatively downscale, and a hunger for news that affects each of us more directly. These are historical patterns to which news will return.


1. julie - 3/12/07


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